Trend 2
The wonders of technology
Ride the wave of cutting-edge technologies to streamline your events and keep your sanity intact.
From registration sites to venue sourcing, virtual reality to mobile apps, technology is your trusty sidekick in dominating every facet of event marketing. AI tools are making waves, but they’re just the tip of the tech iceberg. If you’re not sure where to start, ask your partners for recommendations on leveraging tech to amplify your creativity and effectiveness.
Ready to level up your communication? Immerse yourself into the world of mobile apps!
Mobile apps are the number one technology used at most events, according to our survey. Their usefulness extends well beyond a digital agenda and site map. Marketers also leverage mobile apps for push notifications, live surveys, sharing user-generated content, gathering real-time feedback, and post-event communication. QR codes also take the spotlight in 2024, with nearly half of surveyed marketers intending to use them not just for checking in, but also on signage for increased engagement and interaction tracking. Other tech marketers are keen to harness are beacons and Wi-Fi connection data to identify where people are, what they are engaging with – and what they’re ignoring.
Event tech is evolving – capitalize on it!
Use AI-powered solutions to gather audience demographics, preferences, and insights from past events for strategic planning. Platforms like The Vendry leverage AI for venue selection, combining data with user reviews and online buzz. Virtual walkthroughs and simulations allow you to test possibilities before committing.
Tech has your back for the nitty-gritty details, too.
Generative AI sparks creativity by suggesting experiential elements, from dynamic playlists to interactive visuals, icebreaking games, bespoke menus, and more. Interactive signage and facial recognition deliver personalized messages, with a human touch amidst the tech revolution.
Experts say:
"We have to leverage the use of technology trends to reach customers and engage with them effectively. Customers like to try new trends and feel they are involved, so we have to be always ready and on top of the game to gain a competitive edge."
Wael Al Andari, Head of Marketing and Communications, Saudi Business Machines
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