As our survey results illustrate, meeting professionals plan to capitalize on a promising year by focusing on attendee engagement and using technology creatively to increase their productivity and deliver memorable events. While the industry outlook is positive, concerns about rising costs and lean budgets could impact plans.
As our survey results illustrate, meeting professionals plan to capitalize on a promising year by focusing on attendee engagement and using technology creatively to increase their productivity and deliver memorable events. While the industry outlook is positive, concerns about rising costs and lean budgets could impact plans.
Here's how to elevate your meetings and events in 2025
Here's how to elevate your meetings and events in 2025
Champion the human connection with innovative technology.
Enhance attendee experiences by using technology to boost efficiency, creativity, and help people connect with one another. Virtual reality and holograms can create immersive experiences. Centralize data for streamlined sourcing, negotiation, and attendee match-making. Embrace generative AI to personalize content and enhance connections to create cutting-edge, focused events.
Champion the human connection with innovative technology.
Enhance attendee experiences by using technology to boost efficiency, creativity, and help people connect with one another. Virtual reality and holograms can create immersive experiences. Centralize data for streamlined sourcing, negotiation, and attendee match-making. Embrace generative AI to personalize content and enhance connections to create cutting-edge, focused events.
Curate memorable attendee experiences.
Prioritize emotionally engaging, personalized experiences by understanding diverse attendee demographics. Invest in high-quality, relevant content and allocate budgets to enhance onsite experiences. Use predicted longer lead times for strategic venue sourcing to explore ideal destinations and venues that can provide unique and memorable experiences.
Curate memorable attendee experiences.
Prioritize emotionally engaging, personalized experiences by understanding diverse attendee demographics. Invest in high-quality, relevant content and allocate budgets to enhance onsite experiences. Use predicted longer lead times for strategic venue sourcing to explore ideal destinations and venues that can provide unique and memorable experiences.
Deliver value-aligned events.
Sustainability and DE&I are essential values for today’s society. Design events that reflect these values to align with the core beliefs of your audience and to help you meet your organization’s objectives. Ensure that every aspect of your event—destination, venues, agenda, speakers, layout, food and beverage — considers environmental sustainability, DE&I, health and wellbeing, and integrity. Select the right partners, and use effective communication to make everyone feel part of something meaningful and enhance your brand values.
Deliver value-aligned events.
Sustainability and DE&I are essential values for today’s society. Design events that reflect these values to align with the core beliefs of your audience and to help you meet your organization’s objectives. Ensure that every aspect of your event—destination, venues, agenda, speakers, layout, food and beverage — considers environmental sustainability, DE&I, health and wellbeing, and integrity. Select the right partners, and use effective communication to make everyone feel part of something meaningful and enhance your brand values.
Flex your strategic approach.
As the industry moves towards more flexible, technology-driven programs, align strategic management to evolving business goals. Combine processes and adopt relevant meeting technologies to drive efficiency and visibility. Integrating group air travel can enhance cost savings and crisis management. Stay focused on local servicing for language, culture, currency, and taxation support. And choose partners with a global, dynamic workforce that can scale up or down to meet changing demands.
Flex your strategic approach.
As the industry moves towards more flexible, technology-driven programs, align strategic management to evolving business goals. Combine processes and adopt relevant meeting technologies to drive efficiency and visibility. Integrating group air travel can enhance cost savings and crisis management. Stay focused on local servicing for language, culture, currency, and taxation support. And choose partners with a global, dynamic workforce that can scale up or down to meet changing demands.
Elevate your role. Be the connector.
Identify creative solutions to deliver on all the above. Position yourself as a key connector by embracing technology to enhance the attendee experience and improve productivity. And use your invaluable supplier relationships to achieve stakeholder objectives. Act as a consultant to help clients articulate needs, identify roadblocks, and demonstrate their meeting or program’s success. Aspire to elevate your role by providing strategic advice and designing impactful experiences that bring all the right partners and pieces together.
Elevate your role. Be the connector.
Identify creative solutions to deliver on all the above. Position yourself as a key connector by embracing technology to enhance the attendee experience and improve productivity. And use your invaluable supplier relationships to achieve stakeholder objectives. Act as a consultant to help clients articulate needs, identify roadblocks, and demonstrate their meeting or program’s success. Aspire to elevate your role by providing strategic advice and designing impactful experiences that bring all the right partners and pieces together.
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