Insights and methodology
In the compilation of this report, various sources, including proprietary Amex GBT Meetings & Events data, licensed third-party data, and industry insights, were utilized. Additionally, interviews with industry leaders and a global proprietary survey of marketing and communication professionals were conducted to discern prevailing trends and inform the findings of this report.
The statements within this document, excluding survey data and historical facts, constitute qualitative data extracted from interview transcripts, as well as forward-looking information based on analyses. These analyses reflect the views, assumptions, expectations, and opinions of Amex GBT as of the publication date, all of which are subject to change.
Meet our panelists and contributors
Interview panel and contributors
Bill Stetson, Head of Product Marketing – Paradigm
Daphne Earp Hoppenot, Founder – The Vendry
Lindsay Niemiec, VP Global Customer Programs & Events - OneStream Software
Meghan Anderson, Head of Marketing – Jasper AI
Paul Cavanaugh, Art Director – Altitude Management
Ross Purdy, General Manager, Brand & Communications – Akaysha Energy
Sue Cavanaugh, Researcher, Writer and Editor – Altitude Management
Sidney Encarnacion, Research Manager – Team Lewis
Wael Al Andari, Head of Marketing and Communications – Saudi Business Machines
Amex GBT Meetings & Events
Agnès Benveniste, Central and Southern Europe Event Director
Amanda Chamov, Director Global Strategic Services
Ariana Reed, Director of Global Strategic Partnerships, Technology
Barbara Gamp, Content & Engagement Strategist
Eduardo Garcia, Design & Communication Leader
Eloisa Urrutia, Head of Global Sustainability
Ewa Rathenborg, Director of Account Development
Jennifer Nelson, Senior Director Global Meetings & Events
Milton Rivera, Global VP, Event Services and Venue Sourcing
Samara Rabinowitz, Manager Creative Services
Simon Batts, Global Head of Production Strategy
Or you can jump to a specific question from the survey below:
1
How many meetings and events (including in-person, virtual, and hybrid) will you plan and execute in 2024?
2
Please indicate the number of meetings or events you expect your company to operate in 2024 including in-person, virtual and hybrid formats, for each meeting type. Please use your best estimate.
3
Which of the following types of organizations, if any, does your company currently partner with for events?
7
In 2024, do you expect that your percentage of budget for events will increase or decrease compared to 2023?
8
What is the most important factor in determining the success of an event or brand experience?
9
When working with an event planning agency, what are your organization’s most important criteria?
11
What do you think is the most important channel to reach your target audience when promoting events?
12
If your overall meetings budget increased 10% in 2024, where would you most prefer to use those funds? Assume you are able to make any logistical changes you would like.
14
How does your organization or client actively strive to incorporate diversity, equity, and inclusion into its meetings and events? Please select your organizations top 3 focus areas.
15
When planning meetings and events, how important is sustainability for your organization?
All users of our online services are subject to our Privacy Statement and agree to be bound by our Terms of Service.
GBT Travel Services UK Limited (GBT UK) and its authorized sublicensees (including Ovation Travel Group and Egencia) use certain trademarks and service marks of American Express Company or its subsidiaries (American Express) in the “American Express Global Business Travel” and “American Express GBT Meetings & Events” brands and in connection with its business for permitted uses only under a limited license from American Express (Licensed Marks). The Licensed Marks are trademarks or service marks of, and the property of, American Express. GBT UK is a subsidiary of Global Business Travel Group, Inc. (NYSE: GBTG). American Express holds a minority interest in GBTG, which operates as a separate company from American Express.
This document contains unpublished, confidential, and proprietary information of American Express Global Business Travel (Amex GBT). No disclosure or use of any portion of these materials may be made without the express written consent of Amex GBT.
© 2024 GBT Travel Services UK Limited.