To get a statistical and global representation of the 2025 meetings and events industry, we interviewed seasoned industry leaders and worked with market research agency, Team Lewis to conduct a survey. 519 meeting professionals across North America, Latin America, Europe, and Asia Pacific, contributed their views and priorities in the survey which ran from May 23 to June 10, 2024.
To get a statistical and global representation of the 2025 meetings and events industry, we interviewed seasoned industry leaders and worked with market research agency, Team Lewis to conduct a survey. 519 meeting professionals across North America, Latin America, Europe, and Asia Pacific, contributed their views and priorities in the survey which ran from May 23 to June 10, 2024.
Interview panel and contributors
Interview panel and contributors
Alisa de Gaspe Beaubien CEO, Groupize
Emma Bason Director, Global Venue Sourcing, Amex GBT Meetings & Events
Matt Raos Senior VP Global Sales, Qatar Airways
Patrick Rush Senior Director, Strategic Meetings Operations, Europe and Asia Pacific
Ariana Reed Director, Global Customer Experience, Amex GBT Meetings & Events
Jen Nelson Head of Strategic Meetings, Amex GBT Meetings & Events
Milton Rivera Global VP, the Experience Studio, Amex GBT Meetings & Events
Toby Guest Associate Director Worldwide Events & Meetings, Bristol Myers Squibb
Eloísa Urrutia Head of Global Sustainability, Amex GBT Meetings & Events
Mathieu Bidamant Global Head of Sales, Amex GBT Meetings & Events
Noelia Herranz VP Global Meetings & Events Strategy and Business Enablement, Amex GBT Meetings & Events
Yola Marshall Vice President Sales, IHG
Alisa de Gaspe Beaubien CEO, Groupize
Emma Bason Director, Global Venue Sourcing, Amex GBT Meetings & Events
Matt Raos Senior VP Global Sales, Qatar Airways
Patrick Rush Senior Director, Strategic Meetings Operations, Europe and Asia Pacific
Ariana Reed Director, Global Customer Experience, Amex GBT Meetings & Events
Jen Nelson Head of Strategic Meetings, Amex GBT Meetings & Events
Milton Rivera Global VP, the Experience Studio, Amex GBT Meetings & Events
Toby Guest Associate Director Worldwide Events & Meetings, Bristol Myers Squibb
Eloísa Urrutia Head of Global Sustainability, Amex GBT Meetings & Events
Mathieu Bidamant Global Head of Sales, Amex GBT Meetings & Events
Noelia Herranz VP Global Meetings & Events Strategy and Business Enablement, Amex GBT Meetings & Events
Yola Marshall Vice President Sales, IHG
About Amex GBT Meetings & Events
We offer long-standing experience and leading capabilities, spanning program implementation to budget optimization. Our teams deliver impactful meeting and event experiences in face-to-face, hybrid, and virtual formats. With more than 40 years in the industry and a global presence in over 140 countries, we focus on managing strategic meetings, attendee travel, global venue sourcing, and creative events, integrating leading technology to drive visibility, savings, and memorable brand experiences.
About American Express Global Business Travel (Amex GBT)
Amex GBT is a leading software and services company for travel, expense, and meetings & events. We have built the most valuable marketplace in travel with the most comprehensive and competitive content. A choice of solutions brought to you through a strong combination of technology and people, delivering the best experiences, proven at scale. With travel professionals and business partners in more than 140 countries, our solutions deliver savings, flexibility, and service from a brand you can trust – Amex GBT.
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