Technology is having a transformative impact on the industry, unlocking efficiencies, and helping meeting professionals be more productive. With the ability to centralize data and support consolidated sourcing, meeting professionals can drive value from negotiations.
Technology is having a transformative impact on the industry, unlocking efficiencies, and helping meeting professionals be more productive. With the ability to centralize data and support consolidated sourcing, meeting professionals can drive value from negotiations.
As technology takes over more administrative tasks and drives greater efficiencies, meeting planners can focus on being creative and delivering memorable experiences.
Noelia Herranz Vice President, Global Meetings & Events Strategy and Business Enablement, Amex GBT Meetings & Events
As technology takes over more administrative tasks and drives greater efficiencies, meeting planners can focus on being creative and delivering memorable experiences.
Noelia Herranz Vice President, Global Meetings & Events Strategy and Business Enablement, Amex GBT Meetings & Events
What's trending
Technology is enhancing productivity for meeting professionals and enabling a richer experience for attendees. Virtual reality and holograms are adding new dimensions to the experience.
Opportunity for improvement
Meeting professionals have an opportunity to reduce complexity and cost by integrating technology platforms.
On average, our customers use up to five technology providers. If those providers aren’t integrated, you pay the price with increased costs and reduced efficiency.
Ariana Reed Director Global Customer Experience, Amex GBT Meetings & Events
What's trending
Technology is enhancing productivity for meeting professionals and enabling a richer experience for attendees. Virtual reality and holograms are adding new dimensions to the experience.
Opportunity for improvement
Meeting professionals have an opportunity to reduce complexity and cost by integrating technology platforms.
On average, our customers use up to five technology providers. If those providers aren’t integrated, you pay the price with increased costs and reduced efficiency.
Ariana Reed Director Global Customer Experience, Amex GBT Meetings & Events
Technology is the ticket to richer attendee experiences
Technology can help attendees feel more connected to the entire event experience, whether they’re registering in an online booking tool or completing a post-event survey. With applications like virtual reality, for example, attendees can experience content in a more engaging, interactive way.
Artificial intelligence (AI) tops the list of technologies that meeting planners are set to use in 2025. Our survey found meeting professionals are prepared to explore AI’s potential across a broad set of applications with a focus on enhancing the attendee experience.
I think there is going to be a premium on human in-person, fantastic experiences. I can see that becoming a very huge [job] category of something new that we do.
Sam Altman CEO of OpenAI, The Logan Bartlett Show Interview
Technology is the ticket to richer attendee experiences
Technology can help attendees feel more connected to the entire event experience, whether they’re registering in an online booking tool or completing a post-event survey. With applications like virtual reality, for example, attendees can experience content in a more engaging, interactive way.
Artificial intelligence (AI) tops the list of technologies that meeting planners are set to use in 2025. Our survey found meeting professionals are prepared to explore AI’s potential across a broad set of applications with a focus on enhancing the attendee experience.
I think there is going to be a premium on human in-person, fantastic experiences. I can see that becoming a very huge [job] category of something new that we do.
Sam Altman CEO of OpenAI, The Logan Bartlett Show Interview
Our view
The first waves of technology adoption helped meeting professionals boost efficiency and productivity. The arrival of AI offers new opportunities to automate and work smarter. Most exciting, perhaps, is the potential of AI to create personalized attendee experiences. But – as our survey reminds us – integrating the data generated by digital solutions is a challenge. In 2025, meeting professionals should make data consolidation a key focus to improve efficiency and effectiveness.
Our view
–The first waves of technology adoption helped meeting professionals boost efficiency and productivity. The arrival of AI offers new opportunities to automate and work smarter. Most exciting, perhaps, is the potential of AI to create personalized attendee experiences. But - as our survey reminds us – integrating the data generated by digital solutions is a challenge. In 2025, meeting professionals should make data consolidation a key focus to improve efficiency and effectiveness.
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